List of Articles Tourism Industry

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  1 - Factors Influencing the Realization of the Green Supply Chain in Iran’s Tourism Industry
  Mohammad Hossein   Imani khoshkho seyed mohammad mousavi
  This research identified and mapped a model of critical factors to realize the green supply chain of tourism industry. Studying the literature and research background, effective factors on the emergence of the green supply chain were identified. In the quantitative phas More

  This research identified and mapped a model of critical factors to realize the green supply chain of tourism industry. Studying the literature and research background, effective factors on the emergence of the green supply chain were identified. In the quantitative phase, 100 stakeholders from the tourism industry were selected and were surveyed to identify critical factors in the green supply chain of the tourism industry. Questionnaires were used for data gathering. To analyze the research data, using the statistical analysis and t-test, the coefficient of the significance of the components was determined. To prioritize the indicators and their cause and effect, the Fuzzy Dematel technique was used in the second phase. The results of the analysis showed that all of the 33 identified factors were critical and essential. The analysis of the factors influencing the management of suppliers showed that among the 6 factors, the following three were root causes of the green supply chain: a) providing encouraging services to the supplier to pay attention to and protect the environment; b) considering the environmental characteristics as Quality Requirements Provider; and c) holding meeting with Suppliers. Meanwhile, three other factors are short-term goals in the green supply chain. They included: a) helping suppliers to solve their environmental problems; b) paying attention to environmental principles and adhering to them in holding tenders; and c) efforts to reduce environmental impacts through the timely delivery of supply commitments. Manuscript profile
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  2 - The Impact of Management Commitment in Service Quality on Job Satisfaction of Employees in the Hotel Industry: The case of five-star hotels in Tabriz
  jafar bahari Sadegh  Salehi Marjan  Bazleh
  This research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the More

  This research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the summer of 2016. Following simple random sampling, questionnaires were used for data collection. Participants were the employees of the five-star hotels in Tabriz City. This is an applied research; the data collection is descriptive, and it follows surveying. With the help of Structural Equation Modeling, the Smart PLS Software was used to analyze data. The results showed the management commitment, in service quality, including education, empowerment and rewarding, had a positive and significant effect on job satisfaction of employees. The results also showed that the reward had the largest path coefficient and that its impact on job satisfaction was higher than other variables. Manuscript profile
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  3 - Diagnosing Human Relations in Tourism Agencies: The case of tourism agencies in South Khorasan Province
  Abolfazi Danaei Amir Ghorbani Abolghasem Raesi
  Despite significant changes and developments in the tourism industry in South Khorasan Province, there is almost no systematic and scientific investigation in this area. Given the region’s population, the number of tourism agencies and related activities has increased. More

  Despite significant changes and developments in the tourism industry in South Khorasan Province, there is almost no systematic and scientific investigation in this area. Given the region’s population, the number of tourism agencies and related activities has increased. However, these businesses are not stable, and managers of such agencies leave their businesses after a period. Employees, too, dislike their working conditions. This study followed an applied and descriptive approach. The study included all tourism agencies in South Khorasan and considered all their employees. The statistical population comprised 105 employees of tourism agencies. Data were gathered based on a standard questionnaire where scores above 4 showed problems with the functionality of organizations; scores closer to 7 illustrated essential problems; and the scores below 4 showed negligible problems. Weisbord Six-Box Model was used to analyze the data. The results showed that the tourism industry in South Khorasan was not in proper condition and that people working in this area were looking for some improvements in their conditions. Manuscript profile
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  4 - Developing an Innovative Business Model for Tourism Industry with an Emphasis on Creating Value in Tourist Destination: A Case Study of Mashhad City, Iran
  hossein ghadami hadi bastam Ali Hosseinzadeh
  10.61186/journalitor.36058.11.23.233
  As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks o More

  As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks of life. Therefore, this exploratory study sought to develop an innovative business model for the tourism industry with an emphasis on creating value in the destination using a grounded theory method. The required data were collected through library studies and semi-structured interviews. To this end, open and in-depth interviews were made with 16 experts until the theoretical saturation was reached. The participants comprised experts of the tourism industry, university professors, hotel managers, guides of travel agencies and tours, heads, and officials of tourism industry departments, and tourists, who were selected via purposive sampling. The collected data were thematically analyzed according to open, axial, and selective coding. Finally, the conceptual model of the study was developed based on the Strauss and Corbin model, indicating that the core principle underlying the development of diverse advantage-oriented businesses is derived from casual conditions and influenced by contextual factors. It was also found that the core principle could be identified based on some strategies. Moreover, the intervening factors were extracted from the textual data collected from the interviewees by identifying the categories that indicate environmental conditions. Manuscript profile
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  5 - Investigating the Efficiency of Iran's Tourism Industry in Different Climates
  maryam asadpour kordi hamid amirnejad seyed hadi naseri ojaki somayeh shirzadi laskukalayeh
  10.52547/journalitor.36157.9.18.0
  As a service industry that has significantly expanded in recent years, tourism plays an important role in developing many countries, including Iran, which enjoys various unique historical, religious, cultural, and natural sites and a four-season climate. Therefore, this More

  As a service industry that has significantly expanded in recent years, tourism plays an important role in developing many countries, including Iran, which enjoys various unique historical, religious, cultural, and natural sites and a four-season climate. Therefore, this study set out to examine the efficiency of Iran's tourism industry using tourism data regarding its 31 provinces during the years 2011 to 2017, including the information concerning the budget allocated to the tourism sector, the number of accommodation places, the number of tourist attraction sites in each province, and the number of domestic and foreign tourists. To this end, Fuzzy Data Envelopment Analysis was used to analyze the collected data. The study's results showed that Ardabil, Tehran, Kohkiluyeh Boyer-Ahmad, and Gilan had had the efficiency in terms of tourism throughout the study period, with their average efficiency as a primary criterion for assessing the efficiency of the country's tourism industry reported as average. Moreover, the analysis of the tourism industry's efficiency in different climates suggested that the highest efficiency belonged to the temperate and humid climate, and the lowest one was related to the hot and dry climate. Therefore, it seems that facilitating transportation infrastructure and providing welfare facilities, especially in provinces with low efficiency, could help use the potentials of different provinces to develop the country's tourism industry. Manuscript profile
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  6 - " Cognitive mapping of components for developing people-oriented cities and their importance in tourism development: A case study of Yazd province, Iran "
  Hamed Fallah Tafti saeede derakhsh vahideh hekmat
  10.52547/journalitor.36163.9.18.0
  "Contrary to automotive, commodity-based, and money-oriented cities, a people-oriented city is an organic and systematic city based on human virtues and commune where people are concerned about each others’ rights. In such a city, humans are the main focus of urban plan More

  "Contrary to automotive, commodity-based, and money-oriented cities, a people-oriented city is an organic and systematic city based on human virtues and commune where people are concerned about each others’ rights. In such a city, humans are the main focus of urban planners, urban developers, and, most importantly, municipal decision-makers and executives. Therefore, here the biological, spiritual, and psychological needs of humans are the fundamental elements taken into account by urban management. This city, then, could unite urban spaces and tourists. Considering its great potentials, Yazd could be a good case for tourism development, building people-oriented cities, and improving the desirability of urban life. This qualitative-quantitative study sought to explore the feasibility of building a people-oriented city in Yazd province based on urban planning and the causal factors involved in this regard, intending to attract more tourists to this region. To this end, 14 interviews were conducted with tourism and urban planning experts, out of which 19 factors involved in building such a city were identified. The causal relationship between the identified factors was examined through a mixed-method approach, using the fuzzy cognitive mapping technique. The study’s findings indicated that educating the citizens, developing a sense of familiarity with the environment, and reducing environmental pollutions (soil, water, air) were the three most important factors for developing people oriented-cities in Yazd province, Iran. " Manuscript profile
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  7 - A Future Study of Business Intelligence in the Tourism Industry
  nayereh abtahi Mohammad Hasan Maleki behrooz bayat tohfeh ghobadi
  10.61186/journalitor.36223.11.22.133
  Despite potential tourism capacities in Iran, few foreign tourists visit Iran compared to the competing countries due to the lack of infrastructure, the existence of legal barriers, and the sanctions imposed against Iran. As considerable growth in the application of inf More

  Despite potential tourism capacities in Iran, few foreign tourists visit Iran compared to the competing countries due to the lack of infrastructure, the existence of legal barriers, and the sanctions imposed against Iran. As considerable growth in the application of information technology to tourism is one of the main trends in this industry, this applied exploratory study sought to identify future scenarios of business intelligence in Iran’s tourism industry using both qualitative and quantitative methods to analyze the collected data. The population of the study comprised tourism, future study, and business intelligence experts, out of whom the intended participants were selected via judgmental sampling. The study was conducted in three phases. In the first phase, thirty effective driving forces of the prospective business intelligence in the tourism industry were identified by reviewing the related literature and interviewing the experts. In the next phase, the identified driving forces were screened and prioritized using the EDAS. To this end, the driving forces were screened via the Binominal test, twenty of which were eliminated from the analysis, accordingly. Then, the remaining ten driving forces were assessed using the EDAS method. Finally, the type of decision-making culture and the arrival of foreign tourists were selected as the final driving forces, which, together with the application of root definitions and the organization of consultation workshop, formed the basis of offering four scenarios, namely the prosperity, heterogeneity, the spider web, and the ice ages. Accordingly, the prosperity and ice age scenarios illustrate the best and worst conditions for the future of business intelligence in tourism, respectively. Manuscript profile
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  8 - Developing A Structural Model for Establishing A Sustainable Consumption and Production Pattern in Tourism Industry
  Faezeh Mirfakhraee
  10.61186/journalitor.36245.11.22.173
  Sustainable consumption and production patterns (SCP) play a crucially important role in the sustainable implementation of all economic activities. Therefore, this study specifically sought to develop a structural model to assess the driving forces involved in establish More

  Sustainable consumption and production patterns (SCP) play a crucially important role in the sustainable implementation of all economic activities. Therefore, this study specifically sought to develop a structural model to assess the driving forces involved in establishing a sustainable consumption and production pattern and to improve the sustainable aspects of the supply chain in tourism. To this end, first, fourteen consumption and production-related factors were selected and developed using the relevant literature and the experts’ views. Then, the collected data were analyzed using the Gray Relational Analysis, considering the fact that this model helps identify the causal relationships between the selected stimuli and assess the power of their mutual interactions. According to the study’s findings, ten influencing driving forces and four influenced ones were identified as the factors involved in establishing a sustainable consumption and production pattern in the tourism industry. Accordingly, the highly influential driving forces that readily affect other driving forces were identified as the "Government policies and regulations for developing an integrated system of sustainable consumption and production", "The managerial Support and involvement in implementing a sustainable consumption and production pattern", "Initiatives and advertising campaigns developed by various tourism enterprises for implementing a sustainable consumption and production pattern", and “Gaining market advantage and improving the overall performance in the industry". Identifying the causes and effects involved in implementing a sustainable consumption and production pattern in tourism’s supply chain, the findings of this study can help managers easily analyze relevant issues in this regard and thus enhance their overall performance by recognizing the cause and effect driving forces. Manuscript profile